From
ScaleWP, LLC 6320 Brookside Plaza, STE #168
Kansas City, MO 64113
US
To
Brooke & Andrew Winfrey
Date
August 1, 2022
Estimate Number
8325
Expiration Date
August 31, 2022
Estimate Total
$9,300.00
  1. Task
    Rate
    Qty
    Amount

    Project Overview

    Andrew and Brooke Winfrey (Winfreys) is seeking to hire ScaleWP, LLC (ScaleWP) to develop their website as well as provide UI/UX design, logo design, and advanced WordPress development services. The goal of this project will be to create a modern, interactive website that focuses on building a recognizable design, branding, and content strategy to launch a Florida property listing website that has a superior design and functionality when compared to other competitors, and provides an easy-to-use WordPress framework so that the Winfrey’s can manage and publish property listings moving forward. 

    Timing
    The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner. 

    Statement of Work and Estimates
    Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

    Total Project Cost for Website UI/UX Design, Branding, Web Style Guide & Theme Development: $9,300 
    Includes 10 total pages plus content population for up to 10 property listings. 

     

    Milestone 1: Discovery, Wireframing, Branding, Content Strategy 
    25% Deposit ($2325) of Total Project Fee is Due to Start Work

    Weeks 1

    ScaleWP and the Winfreys will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals deliverables. During the first milestone ScaleWP will provide the following services:

    • Confirm site requirements for branding and design as well as sitemap and functionality.
    • Define any plugins or additional development needed to execute website deliverables.
    • Further, examine a list of leading websites in the space with a discussion of which aspects of these brands are most appealing and effective.
    • Work closely with the Winfrey team to create 3 new logo concepts with 3 revision rounds, as well as define a broad website style guide including typography and colors.
    • Work closely with Winfreys Create wireframes for up to five wireframes for primary pages in order to define content strategy and key content elements. 

    Milestone 2: Primary Design and Development Sprint
    We’ll begin work after 50% of the total project fee ($4,650) has been deposited and we receive the final logo and style guide approval.

     Week 2-3 – Homepage Design, Initial Theme Development

    With the finalized logo design and page wireframes, ScaleWP will spin up a development server on our platform and begin our initial design and development sprint for the WordPress theme. During Milestone 2, ScaleWP will perform the following services:

    • Work closely with the Winfreys to create a finalized homepage design using our advanced WordPress page builder and plugin framework. This home page sets the tone and design style for other internal pages on the website. 
    • Based on the homepage design, ScaleWP will design and build 9 additional internal pages using the WordPress pagebuilder.  
    • Customize and configure the theme, user experience, and content organization based on the approved designs. Mobile views of the website design will vary based on screen size and platform and will not look exactly the same for all users. However, all designs will be fully responsive and take a mobile-first approach.

    Milestone 3: Final Development Sprint
    We’ll begin work after 75% of the total project fee ($6975) has been deposited.

    Weeks 3-4 Custom Development, External DB Integration, 3rd Party Integrations & Content Development

    • Create up to 9 initial internal WordPress page layouts based on designs and submit them to the Winfreys for revisions and approval.
    • Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery. This will include integration with a property management tool that allows for streamlined property listing management on the WordPress dashboard. 
    • Research and work on the integration of AirBnB calendars. This may be done with a WordPress plugin, embed code from AirBnB or with theme development. 
    • Create final graphics for headers and featured graphics as needed using images and content provided by Winfreys as well as up to 15 images and graphics provided by Adobe Stock.   
    • Complete two design and content revision rounds based on the feedback from the Winfreys with up to 8 hours of total work.

     Milestone 4: Website Launch, Google Analytics Configuration, Post-Launch Setup, and Training
    We’ll begin work after 100% of the total project fee ($9300) has been deposited.

    Weeks 5-6

    The final two weeks of the project include pointing your domain to the new website and adding and configuring the Cloudflare CDN. During these final weeks, ScaleWP will provide the following services: 

    • Test site on the latest two versions of Chrome, Firefox, Safari & Edge as well as on the most recent versions of Android and iOS on the last two years of device releases. 
    • Perform on-site SEO plugin setup (Yoast SEO) including registering XML sitemap with Google Search Console. Set up Search Console if needed. 
    • Add and configure theme speed optimization to perform both on-site HTML, JS, and CSS minification and multi-level caching.
    • If applicable, add and configure Cloudflare’s CDN to perform DNS-level HTML, JS, and CSS minification, multi-level caching, and other speed optimizations.
    • Add and test security plugins such as Securi or WordFence. 
    • Train staff to manage the site as needed in 1-2 training sessions via in-person meetings or teleconference. This may include 2-4 personalized tutorial videos when necessary.
    • Assist with user issues and final fixes totaling no more than four hours.

    ———————————————————

    ScaleWP LLC – Terms & Conditions

    Payment & Terms:

    SCALEWP requires an initial, non-refundable payment of $2,325 upon the initiation of the agreement. Client will be invoiced for the remainder at the initiation of each Milestone.

    Fees may vary +\- 10% based on actual requirements to be determined by mutual agreement. Fees are inclusive of expenses, as long as all work required is related to development objectives previously agreed upon. Hosting is not included.

    If, upon mutual agreement, additional tasks are required beyond what is covered by the proposal or agreed upon in planning, those additional hours will be billed at our discounted hourly rate of $85/hour. The client will be notified of the expected additional fees in advance of the work being initiated.

    Section B: Miscellaneous

    This Agreement shall not establish a joint venture or partnership, and neither party may bind the other without the advance written consent of the other party.

    Publicity. The parties will cooperate to create public announcements relating to the relationships set forth in this Agreement. Neither party shall make any public announcement regarding the existence of this Agreement without the other partyʼs prior written approval.

    Mutual Indemnification. Client will indemnify CM for all claims against CM arising out of activities of Clientsʼ employees and contractors. CM will indemnify Client for all claims against Client and arising out of activities of the employees and contractors of CM. The indemnifying party shall have the right to control the defense, and then the indemnified party shall provide reasonable cooperation for such defense.

    “Indemnify” means to pay or reimburse for all damage, loss, cost and expense (including reasonable attorney fees).

    Assignment. Neither party may assign this Agreement or delegate their duties without the advance written consent of the other party. No change or modification to this Agreement shall be effective unless signed by the parties. This Agreement constitutes the entire agreement between the parties.

    Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this agreement where such delay or failure of its performance under this agreement arises by reason of any Act of God, or any government or any governmental body, acts of war, the elements, strikes or labor disputes, or other cause beyond the reasonable control of CM.

    Governing Law. This agreement shall be governed by the laws of the State of Missouri as to all matters including, without limitation, matters of validity, construction, effect and performance.

    Confidentiality. Neither party shall disclose to any third party the Confidential Information of the other party and shall not use any such Confidential Information for any purpose other than the purpose for which it was originally disclosed to the receiving party. Confidential Information means any information of a party disclosed to the other party, which is identified as, or should be reasonably understood to be, confidential to the disclosing party.

    Consent. Any consent to be given under this Agreement will not be unreasonably withheld or delayed.

    Client Warranties. Client represents and warrants that the Client Properties will not knowingly: (a) violate any law or regulation, including, without limitation, the laws and regulations governing export control; (b) be defamatory or trade libelous; (c) be pornographic or obscene; or (d) contain any viruses, Trojan horses, worms, time bombs or other computer programming devices which are intended to damage a user=s system or data or prevent the user from using same.

    Client further represents and warrants that (a) Client has all rights necessary for the production, distribution, exhibition and exploitation of the Client Properties as part of the Work Product consistent with the license granted in this Agreement; and (b) there is no outstanding contract, commitment or agreement to which Client is a party or legal impediment of any kind known to Client which conflicts this Agreement or might limit, restrict or impair the rights granted hereunder.
    DISCLAIMER. THE FOREGOING WARRANTIES BY EACH PARTY ARE IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. NEITHER PARTY SHALL HAVE ANY LIABILITY WHATSOEVER FOR ANY COVER OR SETOFF NOR FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

    LIMITATION OF LIABILITY. DEVELOPER’S LIABILITY TO CLIENT FOR ANY REASON AND UPON ANY CAUSE OF ACTION, WHETHER SOUNDING IN TORT, CONTRACT, OR ANY OTHER LEGAL THEORY, SHALL AT ALL TIMES AND IN THE AGGREGATE BE LIMITED TO THE GREATER OF (A) $450, OR (B) THE AMOUNT ACTUALLY PAID BY CLIENT TO DEVELOPER DURING ONE (1) FULL CALENDAR MONTH IMMEDIATELY PRECEDING THE MONTH IN WHICH THE EVENT UPON WHICH LIABILITY IS PREDICATED FOR SERVICES PROVIDED BY DEVELOPER HEREUNDER, EXCLUSIVE OF ANY EXPENSES REIMBURSED PURSUANT THIS AGREEMENT. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED OR IMPLIED HEREIN, DEVELOPER SHALL HAVE NO LIABILITY FOR ANY DAMAGES, WHATSOEVER RELATING TO THE TOOLS, THIRD PARTY PRODUCTS, OR ANY GOODS OR SERVICES NOT DEVELOPED OR PROVIDED BY DEVELOPER.

    Notices. For purposes of this agreement, notices or correspondence sent via email to scott@scalewp.com shall meet the written notice requirements. Notices, correspondence or payments may be mailed to:

    SCALEWP LLC, 6320 Brookside Plaza STE#168, Kansas City, MO 64113

    $9,300
    1
    $9,300
Subtotal $9,300.00
Total $9,300.00

Notes

Thank you for considering ScaleWP for your project!

Updated
August 1, 2022 @ 8:08 am

Estimate updated by Braden.

Updated
August 1, 2022 @ 8:08 am

Estimate updated by Braden.

Updated
August 1, 2022 @ 8:10 am

Estimate updated by Braden.