From:ScaleWP, LLC

6320 Brookside Plaza, STE #168
Kansas City, MO 64113
US
Phone: 816-200-0174

To:McClure Engineering Company

1360 NW 121st Street
Clive, IA 50325
US
Phone: 515.964.1229
Invoice # 1708
Issued on January 25, 2024
Due on February 8, 2024
Balance Due $12,500.00

Task 1.0

SEO on-site optimization + Conversion improvements:

#1 Address concerns identified in the SEO audit across the entire site. Conduct a post-project site audit and fix any additional on-page issues. Update URL structure (i.e. fix weird URLs like projects-3 and removing the services level from the navigation structure)

#2 Light redesign of the Services, Projects, Teams and Newsroom (post) pages to include a CTA. This includes figma designs for the concept, creating new Divi templates and updating pages (120-5 projects, 65-70 services, 19 team member pages, global blog template). 

#3 Create GA reporting dashboard for tracking conversions and other lead-related stats

#4 Move site to new optimized server to increase responsiveness

#5 Add CDN to also improve responsiveness

#6 Remove unused plugins and replace others to reduce excess code. Upgrade to Yoast premium included.

#7 Evaluate job / careers plugin (current not SEO friendly?)

General Design and User-Experience improvements:

#1 Refine top menu to look more consistent across screen sizes. Add Mega menu with highlighted content for services, projects and newsroom. Other sections can optionally include mega menus.

# 2 Light redesign of home page, refining current design and assets and including a CTA. This would include developing an interactive mockup in figma then creating the layout in Divi. Include some messaging / links to a subsidiary 

#3 Refine footer as needed

#4 Conduct ADA audit to meet WCAG 2.1 AA specifications

#5 Add GDPR/CCPA cookie acceptance plugin as a best practice

#6 Integrate content from the Iron Engineering website to eventually have a full redirect and phase out the Iron site by July 1, 2024 

6a – includes creating new FAQ page using content from Iron-Eng (https://iron-eng.com/faq/)

6b – Create a quote page based on Iron-Eng (https://iron-eng.com/request-a-quote/)

6c – Create client intake form imported from Iron-Eng site

Estimate:

Total estimated cost: $12,500

$2,500 – Create new Figma designs, review designs and up to 3 hours of revisions for those designs.

$4,500 – Create new divi layouts as needed for the new designs, create new header with mega menus, fix SEO issues on all pages, plugin cleanup and setup for new plugins, new CTA form, speed optimization and migration to new optimized server.

$4,000 – Reformat existing pages to use new divi layouts. Includes up to 200 projects & services pages; plus all blog posts (divi and standard)

$500 – Create new Forms and Faqs based on Iron-Eng.com

$1000 – Launch sprint which includes migration to the live server, testing across platforms (with up to 3 hours of revisions) creation of the lead-gen dashboard, redirects and final audits for speed, SEO and ADA compliance. Of course any training needed is included.

Rate

$12,500

Qty

1

Amount

$12,500

Total Owed

Info & Notes

Thank you for considering ScaleWP for your project!

Terms & Conditions

ScaleWP LLC – Terms & Conditions

Payment & Terms:

SCALEWP requires an initial, non-refundable payment of $4,500 upon the initiation of the agreement. Client will be invoiced $4,000 30 days after initiation and a final invoice for $4,000 at site launch. Payments may be made via credit card and ACH through ScaleWP app, or by check.

Fees may vary +- 10% based on actual requirements to be determined by mutual agreement. Fees are inclusive of expenses, as long as all work required is related to development objectives previously agreed upon. Hosting is not included.

If, upon mutual agreement, additional tasks are required beyond what is covered by the proposal or agreed upon in planning, those additional hours will be billed at our discounted hourly rate of $85/hour. The client will be notified of the expected additional fees in advance of the work being initiated.

Section B: Miscellaneous

This Agreement shall not establish a joint venture or partnership, and neither party may bind the other without the advance written consent of the other party.

Publicity. The parties will cooperate to create public announcements relating to the relationships set forth in this Agreement. Neither party shall make any public announcement regarding the existence of this Agreement without the other partyʼs prior written approval.

Mutual Indemnification. Client will indemnify CM for all claims against CM arising out of activities of Clientsʼ employees and contractors. CM will indemnify Client for all claims against Client and arising out of activities of the employees and contractors of CM. The indemnifying party shall have the right to control the defense, and then the indemnified party shall provide reasonable cooperation for such defense.

“Indemnify” means to pay or reimburse for all damage, loss, cost and expense (including reasonable attorney fees).

Assignment. Neither party may assign this Agreement or delegate their duties without the advance written consent of the other party. No change or modification to this Agreement shall be effective unless signed by the parties. This Agreement constitutes the entire agreement between the parties.

Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this agreement where such delay or failure of its performance under this agreement arises by reason of any Act of God, or any government or any governmental body, acts of war, the elements, strikes or labor disputes, or other cause beyond the reasonable control of CM.

Governing Law. This agreement shall be governed by the laws of the State of Missouri as to all matters including, without limitation, matters of validity, construction, effect and performance.

Confidentiality. Neither party shall disclose to any third party the Confidential Information of the other party and shall not use any such Confidential Information for any purpose other than the purpose for which it was originally disclosed to the receiving party. Confidential Information means any information of a party disclosed to the other party, which is identified as, or should be reasonably understood to be, confidential to the disclosing party.

Consent. Any consent to be given under this Agreement will not be unreasonably withheld or delayed.

Client Warranties. Client represents and warrants that the Client Properties will not knowingly: (a) violate any law or regulation, including, without limitation, the laws and regulations governing export control; (b) be defamatory or trade libelous; (c) be pornographic or obscene; or (d) contain any viruses, Trojan horses, worms, time bombs or other computer programming devices which are intended to damage a user=s system or data or prevent the user from using same.

Client further represents and warrants that (a) Client has all rights necessary for the production, distribution, exhibition and exploitation of the Client Properties as part of the Work Product consistent with the license granted in this Agreement; and (b) there is no outstanding contract, commitment or agreement to which Client is a party or legal impediment of any kind known to Client which conflicts this Agreement or might limit, restrict or impair the rights granted hereunder.

Client further represents and warrants that ScaleWP has the right to display completed work from the project in announcements and promotions.

DISCLAIMER. THE FOREGOING WARRANTIES BY EACH PARTY ARE IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, WITH RESPECT TO THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. NEITHER PARTY SHALL HAVE ANY LIABILITY WHATSOEVER FOR ANY COVER OR SETOFF NOR FOR ANY INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

LIMITATION OF LIABILITY. DEVELOPER’S LIABILITY TO CLIENT FOR ANY REASON AND UPON ANY CAUSE OF ACTION, WHETHER SOUNDING IN TORT, CONTRACT, OR ANY OTHER LEGAL THEORY, SHALL AT ALL TIMES AND IN THE AGGREGATE BE LIMITED TO THE GREATER OF (A) $450, OR (B) THE AMOUNT ACTUALLY PAID BY CLIENT TO DEVELOPER DURING ONE (1) FULL CALENDAR MONTH IMMEDIATELY PRECEDING THE MONTH IN WHICH THE EVENT UPON WHICH LIABILITY IS PREDICATED FOR SERVICES PROVIDED BY DEVELOPER HEREUNDER, EXCLUSIVE OF ANY EXPENSES REIMBURSED PURSUANT THIS AGREEMENT. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED OR IMPLIED HEREIN, DEVELOPER SHALL HAVE NO LIABILITY FOR ANY DAMAGES, WHATSOEVER RELATING TO THE TOOLS, THIRD PARTY PRODUCTS, OR ANY GOODS OR SERVICES NOT DEVELOPED OR PROVIDED BY DEVELOPER.

Notices. For purposes of this agreement, notices or correspondence sent via email to [email protected] shall meet the written notice requirements. Notices, correspondence or payments may be mailed to:

SCALEWP LLC, 6320 Brookside Plaza STE#168, Kansas City, MO 64113

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Invoice History

Status Update 38 days ago

Status changed: Pending to Draft.

Status Update 38 days ago

Status changed: Draft to Pending.