PROJECT OVERVIEW

Southeast Florida Regional Climate Change Compact (SFRCCC) is seeking to hire ScaleWP to redesign its website and content strategy from the ground up to create a modern, interactive design using a WordPress framework that will empower its marketing teams to publish new content.

APPROACH

Based on our discussions, we are proposing the following approach to create a more cohesive website design that clearly presents SFRCCC’s mission, value statements, and call to actions. 

• ScaleWP will work closely with SRFCCC’s graphic designer and, using its new branding, develop a web style guide that sets the tone for the website’s design. This may include working branding elements into the layout design of pages, or different accents throughout the website. 
• ScaleWP will export the current website and rebuild it in our development environment so that current marketing campaigns can continue and the current site remains live. 
• ScaleWP will audit existing content to create a wireframe for new pages that do not have a content layout. 
• ScaleWP will work with the SFRCCC team to create a new theme for the site with a modern, updated redesign of the website’s global user experience and primary pages which will include the home page, global navigation, services pages, and others as defined below. 
• ScaleWP will redesign the site in a way that displays SFRCCC’s story, mission, and capabilities in an interactive and engaging way. 
• If needed, CRM integrations will be done using Gravity Forms and the Gravity Forms Zapier addon. ScaleWP will also work with SFRCCC’s existing marketing team to make sure that current campaigns are integrated into the new site build. 
• We will create a new WordPress child theme based on the designs using the existing Divi premium framework that’s easy to customize and manage.
• During theme development, ScaleWP will optimize the theme for WCAG 2.0 AA compliance and run a Chrome Lighthouse accessibility scan to gauge accessibility.  This scan score is dependent on the site’s design and content. ScaleWP’s accessibility optimization applies to the site’s WordPress theme only. ScaleWP does not perform accessibility audits but we can contract a third party if needed for an additional fee. An audit may produce a remediation plan that could incur additional development costs that are not covered in this scope.
• Content (new copy, pdfs, images) will be provided by the client, or ScaleWP can source these images using Adobe Stock when needed. 
• We may recommend purchasing stock videos to create a video background on the homepage. These generally cost between $25-80 each. 
• We will provide training for the company staff to update and manage new functionality on the site.

TIMING
The site will be complete and ready to launch 60 days after project initiation. Timing is subject to approval and content being provided in a timely manner.

STATEMENT OF WORK AND ESTIMATES
Price estimates are based on initial objectives and may change as mutually agreed-upon tasks and objectives change. Cost estimates and payment schedules are provided in three milestones. 

Total Project Fee:  $23,500

Milestone 1: Discovery ($2,500)
We’ll begin work after the Milestone 1 Deposit $2,500 has been paid. 

• Wireframes & Content Strategy: For new pages or pages that need a completely new layout, ScaleWP will develop wireframes to establish a broad content strategy. 
• This will include a design and content questionnaire that will help establish the site’s creative direction that we will discuss on a discovery call.
• Sitemap development: ScaleWP will advise on navigation solutions based on content strategy and wireframe discussion. 
• Complex app or other tech consultation: We will work with the SFRCCC team to define any technical and content requirements for managing documents, and CRM integrations using Gravity Forms and Zapier. 
• Project management and communication: 6-8 planning and review calls will occur throughout the project. ScaleWP uses Asana and Slack for project collaboration.
• Staging and basic theme/plugin setup: Create a staging environment and install all themes and plugins defined in the discovery process. 

Milestone 2: Design ($7,500)
We’ll begin work after the Milestone 2 Deposit of $7,500 has been paid. 

• Unique Figma designs (per page design): Using the wireframes, design questionnaire, new site branding, and our discussion from discovery calls, our team will create Figma designs for the SFRCCC team to review.  This will include up to 10 total Figma designs that will handed off to our development team for the homepage and several primary pages of the website.
• Design revisions hours included: 3 revision sprints. A revision sprint consists of 1 hour of work. ½ of the total revisions.

Milestone 3: Theme & site development ($9,500)
We’ll begin work after the Milestone 3 Deposit of $9,500 has been paid. 

• Unique page templates: Create custom Divi theme builder templates (Layouts) for approved designs and apply to primary and secondary pages. Primary designs will be applied to microsites.
• Custom system templates: Develop custom pdf, search, and blog archive pages where needed. 
• Site chrome: Create advanced secondary menus and menus that have the same overall design but may have some unique elements including up to 3 mega menu dropdowns, if applicable. 
• Plugin install setup: Includes plugins to enhance document management, security, performance, advanced on-site search, etc.
• Web and Mobile browser testing: Confirm that the site performs as expected in the most recent versions of Chrome, Safari on the most recent versions of Windows, MacOS, Android and iOS.
• Complex plugin setup or custom work: ScaleWP will set aside time for any complex plugin setup for functionality such as document/PDF management and CRM integration which includes configuration and testing. 
• ScaleWP will add the ADA extensions and perform a scan. 
• Beta site revisions hours included: 3 revision sprints. A revision sprint consists of 1 hour of work. ½ of total revisions.

Milestone 4: Content development ($2,500)
We’ll begin work after the Milestone 4 Deposit of $2,500 has been paid. 

• Create additional pages beyond the home page including internal pages from approved Figma designs. This includes up to 25 pages of existing content. 
• Blot Setup: Create standard blog posts, blog templates design, search template designs and category template design. 
• Import and Setup Blog Posts: Import existing posts. ScaleWP will use Divi’s theme builder functionality to automatically redesign these posts into the approved new design.
• Other data imports
• Import any forms, documents, etc. 

Milestone 5: Launch sprint ($1,500)
We’ll begin work after the Milestone 5 Deposit of $1,500 has been paid. 

• Stage to live server migration and setup: ScaleWP will migrate the site to the production server and assist with launch steps. These can be either on our fully-managed WordPress hosting platform or another managed WordPress host that is chosen by SFRCCC. You can learn more about Hosting and Proactive support plans here: https://app.scalewp.com/plans/
• 301 redirect management: Assist in the creation of 301 redirects for any renamed or moved pages.
• Site speed optimization: Assist with configuring plugins and assist with the SFRCCC team’s server performance optimization. 
• Training: Conduct 2-3 video training sessions with the SFRCCC team members.
• Post-launch revision hours included: Troubleshoot and fix bugs and responsive issues.