Project Overview

Andrew and Brooke Winfrey (Winfreys) is seeking to hire ScaleWP, LLC (ScaleWP) to develop their website as well as provide UI/UX design, logo design, and advanced WordPress development services. The goal of this project will be to create a modern, interactive website that focuses on building a recognizable design, branding, and content strategy to launch a Florida property listing website that has a superior design and functionality when compared to other competitors, and provides an easy-to-use WordPress framework so that the Winfrey’s can manage and publish property listings moving forward. 

Timing
The site should launch within 60 days from the initial discovery meeting. Timing is subject to approvals and content being provided in a timely manner. 

Statement of Work and Estimates
Price estimates are based on initial objectives and may change as mutually agreed upon tasks and objectives change. Cost estimates and payment schedules are provided in four milestones.

Total Project Cost for Website UI/UX Design, Branding, Web Style Guide & Theme Development: $9,300 
Includes 10 total pages plus content population for up to 10 property listings. 

 

Milestone 1: Discovery, Wireframing, Branding, Content Strategy 
25% Deposit ($2325) of Total Project Fee is Due to Start Work

Weeks 1

ScaleWP and the Winfreys will schedule at least two initial conference calls that may be followed by additional phone calls and emails to discuss the core strategy and goals deliverables. During the first milestone ScaleWP will provide the following services:

• Confirm site requirements for branding and design as well as sitemap and functionality.
• Define any plugins or additional development needed to execute website deliverables.
• Further, examine a list of leading websites in the space with a discussion of which aspects of these brands are most appealing and effective.
• Work closely with the Winfrey team to create 3 new logo concepts with 3 revision rounds, as well as define a broad website style guide including typography and colors.
• Work closely with Winfreys Create wireframes for up to five wireframes for primary pages in order to define content strategy and key content elements. 

Milestone 2: Primary Design and Development Sprint
We’ll begin work after 50% of the total project fee ($4,650) has been deposited and we receive the final logo and style guide approval.

 Week 2-3 – Homepage Design, Initial Theme Development

With the finalized logo design and page wireframes, ScaleWP will spin up a development server on our platform and begin our initial design and development sprint for the WordPress theme. During Milestone 2, ScaleWP will perform the following services:

• Work closely with the Winfreys to create a finalized homepage design using our advanced WordPress page builder and plugin framework. This home page sets the tone and design style for other internal pages on the website. 
• Based on the homepage design, ScaleWP will design and build 9 additional internal pages using the WordPress pagebuilder.  
• Customize and configure the theme, user experience, and content organization based on the approved designs. Mobile views of the website design will vary based on screen size and platform and will not look exactly the same for all users. However, all designs will be fully responsive and take a mobile-first approach.

Milestone 3: Final Development Sprint
We’ll begin work after 75% of the total project fee ($6975) has been deposited.

Weeks 3-4 Custom Development, External DB Integration, 3rd Party Integrations & Content Development

• Create up to 9 initial internal WordPress page layouts based on designs and submit them to the Winfreys for revisions and approval.
• Install and start configuration for any additional plugins needed for site functionality and 3rd party integrations as defined during Discovery. This will include integration with a property management tool that allows for streamlined property listing management on the WordPress dashboard. 
• Research and work on the integration of AirBnB calendars. This may be done with a WordPress plugin, embed code from AirBnB or with theme development. 
• Create final graphics for headers and featured graphics as needed using images and content provided by Winfreys as well as up to 15 images and graphics provided by Adobe Stock.   
• Complete two design and content revision rounds based on the feedback from the Winfreys with up to 8 hours of total work.

 Milestone 4: Website Launch, Google Analytics Configuration, Post-Launch Setup, and Training
We’ll begin work after 100% of the total project fee ($9300) has been deposited.

Weeks 5-6

The final two weeks of the project include pointing your domain to the new website and adding and configuring the Cloudflare CDN. During these final weeks, ScaleWP will provide the following services: 

• Test site on the latest two versions of Chrome, Firefox, Safari & Edge as well as on the most recent versions of Android and iOS on the last two years of device releases. 
• Perform on-site SEO plugin setup (Yoast SEO) including registering XML sitemap with Google Search Console. Set up Search Console if needed. 
• Add and configure theme speed optimization to perform both on-site HTML, JS, and CSS minification and multi-level caching.
• If applicable, add and configure Cloudflare’s CDN to perform DNS-level HTML, JS, and CSS minification, multi-level caching, and other speed optimizations.
• Add and test security plugins such as Securi or WordFence. 
• Train staff to manage the site as needed in 1-2 training sessions via in-person meetings or teleconference. This may include 2-4 personalized tutorial videos when necessary.
• Assist with user issues and final fixes totaling no more than four hours.

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ScaleWP LLC – Terms & Conditions

Payment & Terms:

This agreement may be canceled at any time and for any reason within 45 days written notice (email will suffice). Client will be responsible for all fees associated with preparing and transferring site in the event of hosting cancellation.

Fees are inclusive of expenses unless mutually agreed upon and defined below.

If, upon mutual agreement, additional tasks are required beyond what is described in this agreement, those additional hours will be billed at the 15% discounted hourly rate for monthly support plans of $85/hour or a project-based estimate will be provided. For all other projects, the hourly rate will be $100 an hour. The client will be notified of the expected additional fees in advance of the work being initiated.

This Agreement shall not establish a joint venture or partnership, and neither party may bind the other without the advance written consent of the other party.

Publicity. The parties will cooperate to create public announcements relating to the relationships set forth in this Agreement. Neither party shall make any public announcement regarding the existence of this Agreement without the other partyʼs prior written approval.

Limitation of Liability. YOU AGREE THAT THE SOFTWARE AND SERVICES ARE PROVIDED ON AN AS-IS BASIS AND WITHOUT WARRANTY OF ANY KIND, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF QUALITY, ACCURACY, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, SECURITY, NON-INFRINGEMENT, AND TITLE. YOU AGREE THAT SCALEWP WILL NOT BE HELD RESPONSIBLE OR LIABLE FOR ANY CLAIMS, DAMAGES, JUDGMENTS, CHARGES, OR FEES ARISING OUT OF OR RELATED TO YOUR USE OF THE SOFTWARE OR SERVICES, INCLUDING, BUT NOT LIMITED TO, COMPENSATORY DAMAGES, CONSEQUENTIAL DAMAGES, SPECIAL DAMAGES, INCIDENTAL DAMAGES PUNITIVE DAMAGES, EXEMPLARY DAMAGES, COSTS AND ATTORNEYS’ FEES, DAMAGES ARISING OUT OF ERRORS OR OMISSIONS, AND DAMAGES ARISING OUT OF THE UNAVAILABILITY OF THE SERVICES OR DOWNTIME. YOU ACKNOWLEDGE THAT YOUR USE OF THE SOFTWARE OR SERVICES IS AT YOUR SOLE RISK AND THAT SCALEWP’S LIABILITY IS LIMITED TO THE AMOUNT THAT YOU PAID TO USE THE SOFTWARE OR SERVICES OR $1,000, WHICHEVER IS LESS.

Mutual Indemnification. ScaleWP and Client agree to hold each other harmless, defend, and indemnify the other party from and against any and all claims, demands, judgments, liabilities, costs, and fees, including attorneys’ fees, arising out of or related to: (1) the use of the Software; (2) the use of any Service; (3) the creation or use of a User Account; (4) the violation of any term or condition of this Agreement; (5) the violation of the rights of third parties, including rights of privacy or publicity or intellectual property rights; and (6) the violation of any law, statute, regulation, ordinance, or treaty, whether local, state, provincial, national, or international. The obligation to defend and indemnify the other party will not provide you with the ability or right to control the other’s defense. Each party serves the right to control its defense, including, but not limited to, the choice to litigate or settle and the choice of counsel.

“Indemnify” means to pay or reimburse for all damage, loss, cost and expense (including reasonable attorney fees).

Assignment. Neither party may assign this Agreement or delegate their duties without the advance written consent of the other party. No change or modification to this Agreement shall be effective unless signed by the parties. This Agreement constitutes the entire agreement between the parties.

Force Majeure. Neither party shall be in default or otherwise liable for any delay in or failure of its performance under this Agreement where such delay or failure of its performance under this agreement arises by reason of any Act of God, or any government or any governmental body, acts of war, the elements, strikes or labor disputes, or other cause beyond the reasonable control of CM.

Governing Law. This agreement shall be governed by the laws of the State of Missouri as to all matters including, without limitation, matters of validity, construction, effect and performance.

Confidentiality. Neither party shall disclose to any third party the Confidential Information of the other party and shall not use any such Confidential Information for any purpose other than the purpose for which it was originally disclosed to the receiving party. Confidential Information means any information of a party disclosed to the other party, which is identified as, or should be reasonably understood to be confidential to the disclosing party.

Consent. Any consent to be given under this Agreement will not be unreasonably withheld or delayed.

Notices. For purposes of this agreement, notices or correspondence sent via email to [email protected] shall meet the written notice requirements. Notices, correspondence or payments may be mailed to:

ScaleWP LLC, 6320 Brookside Plaza STE#168, Kansas City, MO 64113